Price Drop
Turn a price cut into a bold reel that names the product, shows the exact old price crossed out against the new one, and gives one reason to buy now.
How your reel unfolds
Hook
A punchy hook about a price drop
Hero
Introduces your business and the product
Offer
States the price change plainly -- old vs new
Proof
Same product, same convenience, better price
Call to action
Your action, plus contact info on screen
The feel
✦Bold product photography
✦Confident, punchy pacing
✦The price change shown on screen as "old price → new price"
✦A "same product, better price" reassurance beat before the CTA
✦Two-line action + contact badge on the closing scene
You'll need
Required
Optional
Recommended
Ready to make yours?
🔒 Kahani will customize this template with your business details and photos.
When to use the Price Drop reel
Use it when the strongest fact you have is the reduced price. It names the product and shows the old price crossed out next to the new one, so the saving is understood instantly.
A brief you can copy
Replace the [placeholders] with your own details and paste it into the composer.
Price drop at [store name], [area]: [product] now Rs [new price], was Rs [old price]. Offer valid till [date]. Tone: bold and direct.
Tips for a better Price Drop reel
- Only show an old price you actually charged. A fake 'was' price damages trust and can breach platform rules.
- Keep to one product per reel so the price change is unmistakable.
- Add the product photo. A price means more when the viewer can see the item.
Questions about this template
Can I show a percentage instead of prices?
Yes. State the percentage in the brief. Showing both the old and new price usually converts better.
Is it suitable for Instagram ads?
Yes. The output is a vertical 9:16 video, which fits Reels and story placements.
Made for these businesses
- AI reel maker for clothing stores
- AI reel maker for jewellery stores
- AI reel maker for local businesses